“You Are NOT the Anything-Killer Until You Actually Kill Something” (link)
Ten years from now when we reminisce about the 00’s and laugh about Web 2.0 companies, one of the lamest company pitches we are going to remember is this:
Our Company is the <Insert Successful Company> – Killer
Netscape will launch the Digg-Killer
Socializr is the Evite-Killer
AnythingYouCanName.com is the MySpace-Killer
This is a clever article by Wil Schroter that brilliantly pokes fun at the “$company killer” schtick that seems to be popular these days. Kudos for an insightful and entertaining article, Wil.
Sorry for the delayed response – thank you! It was a fun article to write.