“You Are NOT the Anything-Killer Until You Actually Kill Something” (link)

Ten years from now when we reminisce about the 00’s and laugh about Web 2.0 companies, one of the lamest company pitches we are going to remember is this:

Our Company is the <Insert Successful Company> – Killer

Netscape will launch the Digg-Killer

Socializr is the Evite-Killer

AnythingYouCanName.com is the MySpace-Killer

This is a clever article by Wil Schroter that brilliantly pokes fun at the “$company killer” schtick that seems to be popular these days. Kudos for an insightful and entertaining article, Wil.