Chris Gagné

Delight customers. Create value. Do good.

Tag: business

A Response to Marty Cagan’s “Product Management vs. Product Marketing”

Although over 6-1/2 years old, Marty Cagan’s “Product Management vs. Product Marketing” remains the Silicon Valley Product Group’s top blog article. (It’s entirely possible, of course, that it’s popularity is self-reinforced due to its prominent position on the SVPG home page…) While I generally agree with Marty’s premise and proposed solution, I believe that the article was written primarily from a Waterfall perspective and that an Agile perspective offers a better way out.
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A Message to Garcia

I was first exposed to Elbert Hubbard’s A Message to Garcia by one of my professors in high school. It seems a little dated and indignant, but the core message behind this essay reflects a fundamental bias for action rather than inaction. An 7-person Agile product development team made up of several people like Rowan will release more high-quality, innovative products than several hundred people in teams without the same ethos. I’d love to find a slightly less edgy essay that brings the same message, but until then…

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Cheat Neutral and Carbon Offsets

This is a clever approach to parodying carbon emission permits. While I generally endorse the idea of carbon emission permits, I think the folks at Cheat Neutral have an interesting perspective that a) additionality is not guaranteed, and b) “offseting” a transgression does not necessarily make  it acceptable in the first place. Carbon offsets are “indulgences.”

I might take a slightly different perspective. My upcoming study trip to Jouy-en-Josas is going to use a lot of fuel. According to CarbonFootPrint.com, it’s going to introduce ~3.11 metric tons of CO2 into the atmosphere, which is slightly less than the 3.72 metric tons I’d introduce driving my 2004 Toyota Prius 20,000 miles in a year (a typical usage pattern for me). My personal consumption patterns (e.g., purchase of overseas goods, non-local produce, air-conditioning in the San Fernando Valley) also contribute significantly to my carbon footprint.

I’m unlikely to stop flying because of the carbon output. Buying a carbon offset, even if it doesn’t completely reduce the amount of carbon I “introduced” into the atmosphere by taking the flight, is at least a good gesture. Changing my behavior—such as living closer to work, using public transport, or editing my consumption patterns—would more directly reduce my carbon footprint, making them more valuable than personal carbon offsets in the long term. Obviously, this requires a greater change of habits.

Personal carbon offsets will do a lot of good if they get people thinking about the negative externalities resulting from their consumption, even if their actual offset effects are slight.

Finally, there’s much more to carbon offsets than personal consumption. I am optimistic that they can be a useful tool at the macro level. In addition, a liquid carbon market would allow citizens to decrease their own consumption to buy carbon emission permits and personally “lock them away.”

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