Tag Archives: websites

The Customer is the Marshmallow

By Chris Gagne | Published: June 1, 2012

Many of you will be familiar with Peter Skillman’s Marshmallow Challenge, an exercise frequently given to teams and business school students. Teams of four are given 20 pieces of spaghetti, 1 yard of tape, one yard of twine, and a marshmallow. They are then given 18 minutes to build a free-standing structure that places the [...]

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Best Practices and Techniques for Increasing Page Views

By Chris Gagne | Published: July 16, 2010

I’ve been exploring a variety of ways to increase page views and sharing activity on websites. Here are a few techniques that I’ve seen lately that I found interesting… what have you seen? A few seconds after a user watches a video on IGN, the page refreshes and brings the user to the next video. [...]

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Cheat Neutral and Carbon Offsets

By Chris Gagne | Published: May 26, 2010

This is a clever approach to parodying carbon emission permits. While I generally endorse the idea of carbon emission permits, I think the folks at Cheat Neutral have an interesting perspective that a) additionality is not guaranteed, and b) “offseting” a transgression does not necessarily make  it acceptable in the first place. Carbon offsets are “indulgences.” [...]

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Momtastic.com

By Chris Gagne | Published: May 3, 2010

My coworker Ashley and I have been working hard on Momtastic.com, a new mom website. It’s taken a fair amount of work to piece it together, but it’s slowly on its way to being an uplifting and inspirational website for mothers. I hope you enjoy it!

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