Product craft and the things I’ve built. What makes a product worth shipping, and what shipping under real constraints teaches you.

Output vs outcome

Chapter 9 of Come Prepared to Die. You shipped more this quarter than last, and your customers are no better off. Which number is the work actually being judged on?

2026-07-19T21:01:04+12:00July 16th, 2026|0 Comments

I hate priorities

Rigid priority-number columns mislead, and I said so in 2008. What I'd do differently now: weight by cost of delay and treat ordering as a live conversation, not a sorted list.

2026-07-12T18:43:21+12:00March 9th, 2008|3 Comments
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