[May 2026] The three-part frame (delight, value, good) still anchors how I think about products and AI tools alike. The “create value” section has matured into Reinertsen’s flow economics and cost-of-delay weighting; the “do good in the world” section has become more important, not less, as AI raises the externalities question.
My elevator speech back then went like this: “I design, develop, and ship innovative products that delight customers, create value, and do good in the world.”
Those last three components—delight customers, create value, and do good in the world—are the three most important aspects of a successful product. Here’s why I think so.
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